The moment when everything clicks.

One of the things I love most in my work is working with founders from the earliest stage there is. When there are still more question marks than answers and a lot of curiosity in the air.

In every such ideation process comes the small moment we all wait for, when suddenly everything sharpens, the picture comes into focus, and the direction forward becomes clear. That is where the magic happens.

This is the heart of Grove Ventures: accompanying founders on the way to that moment and helping it happen.

That is how it was with Tal Peretz and the OnFire team, from the earliest stage until today, as OnFire takes capabilities of the world's best companies, upgrades them, and makes them accessible to the whole market.